CEO

The Client

Nomad Africa has been the leading authority on authentic, eco-friendly and off-the-beaten path travel experiences in East Africa for nearly a decade. Our team scours the continent for life-changing experiences, and then brings the best-of-the-best to life through immersive digital content. We then help our global audience realize their travel dreams by organizing their journeys safely. Our mission is to build Africa’s most trusted and influential travel brand — rooted in authenticity, creativity, and purpose. (www.nomad.africa)

The Role

We are seeking a commercially focused, digitally native CEO to lead Nomad Africa into its next phase of growth. The ideal candidate will have built or led a successful B2C digital brand, with proven experience owning a P&L, scaling revenue, and turning content into commerce.

You will drive Nomad’s evolution from a respected storytelling platform into a powerhouse B2C business — combining our media, community, and travel offerings into a scalable, data-driven digital brand. You must have a deep understanding of international (especially Western) consumer tastes, digital marketing mechanics, and audience-led brand building. This is a role for a hands-on, results-oriented leader ready to lead from the front.

Key Responsibilities

Strategic Growth & Commercialization

• Define and execute a growth strategy that transforms Nomad into a high-performing digital business.

• Drive monetization of digital content, brand partnerships, travel products, and community assets.

• Own the company’s P&L and ensure profitable, scalable growth across multiple revenue streams.

Digital Brand & Content Leadership

• Elevate Nomad’s positioning as a leading digital travel and lifestyle brand for global audiences.

• Build and commercialize content engines that serve both engagement and revenue (e.g., affiliate, subscriptions, sponsorships, digital products).

• Oversee the evolution of Nomad’s digital platforms, CRM, and data infrastructure to support scalable D2C marketing.

Marketing & Audience Development

• Lead global digital marketing strategy across paid, organic, influencer, and partnership channels.

• Grow and engage a loyal, high-value international audience, especially in key Western markets (US, UK, Europe).

• Champion a content-led approach to customer acquisition, community engagement, and lifetime value.

Team Leadership & Execution

• Build, lead, and inspire a high-performance, cross-functional team across marketing, content, product, and commercial.

• Instill a culture of ownership, agility, and experimentation.

Partnerships & Ecosystem Building

• Develop and scale strategic partnerships with brands, media outlets, travel operators, and content creators.

• Build a robust ecosystem around the Nomad brand — including retreats, events, merchandise, and co-branded experiences.

Skills & Experience

• 8–10 years in B2C leadership roles, with at least 3–5 years at the executive level (CEO/GM/COO/Head of Growth).

• Strong track record of building or scaling a content-heavy digital brand with direct consumer monetization.

• Owned a P&L and successfully scaled revenue through content, e-commerce, DTC, or marketplace models.

• Deep experience with digital growth strategies: CRM, performance marketing, SEO, community building, influencer marketing, and analytics.

• Familiarity with Western consumer markets (especially US/UK/Europe) — ideally having marketed or sold to them directly.

• Commercially driven with creative flair — combines data-savviness with brand sensitivity.

• Fast-moving, hands-on operator who thrives in startup and entrepreneurial environments.

• Relentlessly curious, strategic, and customer-obsessed.

Confident communicator and storyteller, comfortable representing the brand to partners, press, and investors.

Why Join Nomad Africa?

• Lead a brand on the brink of breakout — with a strong foundation, loyal following, and huge potential.

• Make your mark — full autonomy to reshape and scale a brand in your vision.

• Build for global impact — bring Africa to the world through compelling digital experiences.